This article explains the recent rise in immersive art that has been very popular in the past couple of years. There is a collective called TeamLab which is a group of Japanese artists, software engineers, animators, and architects that have a large-scale production of their immersive interactive landscape to showcase nature and imagery from East Asian art. This show was shown in San Francisco's Asian Art Museum. In it, there are animated projection of flowers, butterflies, birds, and fish that take over the whole room and when they are touched, they fade or crumple before your eyes or they change colors. There are so many different changes that happen with this interactive art installation. One of the curators of this show says that TeamLab invites its viewers to go beyond just passively observing the space but rather they are able to change the environment around them. They also hope that this work allows the viewer to become one with self and the environment they are experiencing. There is a group called Pace which is a blue-chip gallery that launched a satellite company that produced "experiential art centers." There first show was in a large warehouse in Miami which features multiple immersive experiences from various artists/ groups. These immersive art shows show the rise in the interest in consumer of digital technologies. Many museums treat their visitors as a consumer of product with interactivity that allow the viewer to feel included. There have been a lot of immersive exhibits that show famous artists in a technological format for example, "Van Gogh: The Immersive Experience" as well as one for Frida Kahlo, Monet, Picasso, and others. A lot of galleries are seeing less visitors to their spaces, so they are looking into ways to bring the visitor numbers up. While these exhibitions are not educational, they can get the viewers excited about this type of art and venture to find education-oriented institutions. When one of the journalists for this article went to the Immersive: Van Gogh on a television there was statistics of the background of the show like "56,000 frames of video. 400 images contributed from the world's foremost art galleries. 40 projectors. 11 servers.” Which shows all that goes on in the background of these immersive experiences. People these days are intrigued by artwork that can be interactive that can change before their eyes.
- noricatalano
