In the article it begins by asking what is digital art? It dives into the artwork of Jeff Koons who created a sculpture piece of a balloon dog which was sold for $58 million dollars. At the time it was the most expensive piece of art to be sold in auction by someone still living. Some people criticize Koons work because he hires others to make it. They therefore claim that since he did not create the art himself it is not truly his. Another thing to consider about this piece of art is Koons took something that already existed, the balloon dog, and just made a sculpture. It is not an original idea and many people question the artistry of a piece like this.
A man named Michael Green took Koons balloon dog and turned it into a GIF. The animation has the dog melting to a puddle over and over again. This GIF makes a statement towards Koons' work with a little jab. This piece speaks to the emergence of the digital age and exploring the idea that art can be more than just a physical thing. At the time that this article was written, digital art had not exploded yet and it was just becoming a large art form in the art community. The world was moving toward everything becoming accessible online and Green states that it is important to keep up with the changes of time and keep it relevant. Green is sometimes seen as a catalyst for this movement toward digital art. Green tried to sell this GIF on eBay priced at $5,800, but was unsuccessful at the time. This article brings attention how art can come in many forms even a metallic dog melting into a puddle.
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